
BRANDmania returns to Essen to set the future of global licensing
A mascot parade will signal the start of BRANDmania on June 24, as the European licensing industry converges on the historic Zeche Zollverein site in Essen. Over two days, global powerhouses including Mattel, Hasbro, and Paramount gather to preview the franchises set to dominate consumer markets through 2028.























