Iger revealed he came close to purchasing Twitter from Jack Dorsey at a favorable price point before the platform’s eventual sale to Elon Musk. He envisioned the site as a global distribution engine for Disney content, but abandoned the deal on the morning of its closing, fearing the social media environment would prove a significant distraction. Similarly, his hopes for a merger with Apple never materialized; Iger noted that Apple showed little interest in the union, despite his long-standing professional ties to the company and his tenure on its board.
Bob Iger reveals failed bids for Twitter, Apple and James Bond
A list of industry titans and iconic franchises once sat at the center of Bob Iger’s growth strategy for Disney. In a final reflection on his two-decade tenure, the former CEO confirmed that his ambitious blueprint for the entertainment giant included acquiring Twitter and pursuing a merger with Apple.
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The search for expansion did not stop there. Emboldened by successful acquisitions like Pixar—facilitated by his rapport with Steve Jobs—Iger pursued a strategy of aggressive asset accumulation. His target list included Marvel, Star Wars, and the James Bond franchise. While Marvel and Star Wars became cornerstones of the Disney empire, the pursuit of 007 faltered. Amazon ultimately secured the distribution rights through its acquisition of MGM, later taking full creative control of the franchise in early 2025. Iger officially stepped down as CEO on March 18, ending a second stint at the helm, with Josh D’Amaro now leading the company.
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