Operation Homefront Appoints Katie O'Brien as Brand Lead

San Antonio-based nonprofit Operation Homefront has appointed marketing veteran Katie O'Brien as its new Senior Vice President of Brand. Tasked with expanding the organization’s national reach, O'Brien will direct efforts to amplify the stories of military families and bolster public awareness of the charity's mission to ensure long-term stability for veterans.

Corp and Tech·June 15, 2026·reads: 1,824

O'Brien joins the organization with a career defined by large-scale nonprofit growth and strategic marketing. During her tenure at Make-A-Wish America, she spearheaded the nonprofit’s first global integrated campaign, which generated measurable increases in both revenue and public engagement. Her background also includes a leadership role as National Marketing Director at the Wounded Warrior Project, where she managed marketing centers of excellence and expanded national fundraising initiatives for post-9/11 veterans. Beyond the nonprofit sector, her experience spans over a decade in global sports marketing, including work on eight Olympic Games.

Regan Huneycutt, Chief Revenue Officer at Operation Homefront, noted that O'Brien’s track record in driving innovative campaigns makes her a vital asset as the organization seeks to deepen its impact. O'Brien, a Providence College graduate, expressed her intent to leverage this transition to ensure more military families gain access to the resources required to thrive in their post-service lives. She officially steps into the role as the organization continues to prioritize its financial assistance and housing services for the military community.