The initiative centers on the deployment of Gentoro’s Campaign Management agent, designed to bridge Sabio’s proprietary DSP, SSP, and App Science household graph. By automating repetitive manual tasks, the companies intend to unify workflows across Sabio’s full technology stack, including its Creator TV network. According to Sabio CEO Aziz Rahimtoola, the shift will enable brands and agencies to interact with the platform through natural language, streamlining complex cross-system operations.
Sabio Taps Gentoro to Deploy Agentic AI in AdTech Workflows
Los Angeles-based AdTech firm Sabio Holdings is partnering with enterprise AI specialist Gentoro to integrate autonomous agents into its digital advertising infrastructure. The collaboration aims to shift Sabio’s existing AI capabilities from data analysis toward automated campaign management and a new natural language user interface.
Gentoro CEO Pervez Choudhry noted that the partnership leverages Sabio’s established AI foundation to build a scalable architecture for broader operational automation. The initial focus remains on optimizing internal campaign execution, with plans to expand the scope of these agents as the advertising industry increasingly adopts agentic AI models to drive efficiency.
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