Under the terms of the agreement, Redfin must immediately resume its own rental listings advertising operations—a segment it previously shuttered to satisfy the terms of its arrangement with Zillow. The FTC alleged that the partnership functioned as a de facto anticompetitive shield, with Zillow paying to syndicate listings while Redfin retreated from the multifamily space to avoid direct market rivalry.
Zillow and Redfin Settle FTC Antitrust Dispute Over Rental Syndication
A 2025 partnership between Zillow and Redfin that effectively sidelined competition in the multifamily rental market has collapsed under federal pressure. The Federal Trade Commission announced a settlement requiring Redfin to revive its independent advertising business, dismantling a deal that regulators argued stifled choice for both renters and property managers.
Daniel Guarnera, director of the FTC’s Bureau of Competition, described the resolution as a faster path to market stability than a protracted court battle. The settlement has secured the backing of state attorneys general from Arizona, Connecticut, New York, Virginia, and Washington. This outcome aligns with a broader pattern of recent federal enforcement actions targeting market consolidation, including high-profile interventions against Live Nation-Ticketmaster and Realpage.
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