Priced at $29 for a single unit or $99 for a four-pack, the device mirrors the market positioning of the AirTag 2. The tracker weighs 12 grams and features an IP67 rating, ensuring durability against dust and water exposure. It relies on a standard CR2032 coin battery, which Google claims will sustain operation for more than a year.
Google Enters Item Tracking Market with Pixel Tag
Two years after establishing its device-tracking network, Google is launching the Pixel Tag on November 11. Designed to compete directly with Apple’s ecosystem, the hardware utilizes both ultra wideband and Bluetooth 6.0 Channel Sounding technology to offer high-precision location tracking for lost items in a compact, weather-resistant frame.
Physical design remains utilitarian, with the device finished in a single color option called Fog. Similar to its main competitor, the hardware lacks integrated clips or mounting loops, requiring additional accessories for attachment. A dedicated button on the unit serves as a reverse-lookup feature, triggering an alert on the user's phone. Integration is handled through the Find Hub network, which taps into the global pool of Android devices to maintain location updates.
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