The 2026 collection features a mix of broad-release and retailer-exclusive fragrances. Shoppers can find staples like Cinnamon Pumpkin and Sugar Cookie at stores across the country, while Walmart and Target carry specific scents such as Salted Caramel and Winter Berry. The lineup spans body washes, scrubs, deodorants, and beauty bars, priced between $4.99 and $8.99.
Dove Anticipates Early Autumn With Holiday Treats Collection
Dove has officially launched its third annual Holiday Treats line, banking on the growing cultural trend of early seasonal transition. By introducing five new scents alongside returning fan favorites, the brand aims to capture the nostalgia of fall and winter through a range of personal care products available nationwide.
Kathryn Fernandez, head of the Dove masterbrand in the U.S., noted that consumers are increasingly looking for small rituals to ground their daily routines as temperatures drop. The brand is leaning into this "False Fall" phenomenon, where the first hint of cooler weather triggers a desire for warmer, cozier scents. While the initial wave of products hit shelves in early August, additional exclusives are scheduled for rollout at Target on September 15 and November 8.
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